Jul
16th
Thu
16th
Gail Williams of Salon and The WELL invited people this week to share their thoughts on the subject of “influencers,” and recaps the contributions here. Following are some simple tips I share with companies launching online communities about how to cultivate “superusers” — that group of active users from which influencers and advocates can emerge.
PRE-LAUNCH
Identify superuser candidates among known advocates, online or off.
Even before beginning their own online…
