Joe Cothrel's Tumblr

You’re welcome, Mike.  You make an excellent point that promotion is not a single thing, it’s a combination of things, including email outreach and good web site placement, and starting with a prominent link on the home page.  Few enterprise communities succeed without it.   Some companies do so poorly on promotion that they never get a sufficient number of people to even visit the community a first time.   Even then, if you consider 90-9-1, you need 100 users for every one who will become…