Oct
15th
Wed
15th
Two data points in a Gartner Group press release issued last week have gotten a lot of attention:
- 60 percent of Fortune 1000 companies will connect to or host some kind of online community by 2010.
- By 2010, more than 50 percent of companies that have established an online community will fail to establish mutual purpose, ultimately eroding customer and company values.
The research was conducted by Gartner CRM analyst Adam Sarner. I haven’t seen his results in detail, but this sounds…
