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Sean’s on the right track here.  We know that 1% or fewer of the folks who you attract to your community will become very active in that community — in other words, have some disproportionate influence.   The percentage is scale-sensitive — it doesn’t scale in a linear way as we look at communities of increasing size, so if you have a large population you may have considerably less than 1%.

I was actually just asked last week — how many influencers does a company typically have?  My…