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Two pieces of advice I’d give, particularly if your community is new or getting ready to launch:

Don’t assume that rewards of monetary value are the only thing that matters.

People often think that they can drive more activity by introducing valuable rewards from the get-go.  Worse, they often think that they must offer these rewards in order to get people to interact.

If you’re an old hand at community you know this, so bear with me in educating others:  Tangible rewards are not what…