Apr
14th
Tue
14th
You may not know this, but there are six magic words that make phony social media experts disappear. As with all such incantations, you have to get the words exactly right. Here’s how it goes:
“Show me five things you’ve done.”
If your expert is still there, feel free to explain what you mean. You can explain that you’d like to see examples of social media efforts they have completed for five different companies. You can explain that the companies sponsoring these efforts don’t need…
