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Mike, thanks for the good words.   I don’t care whether people call themselves “experts,” frankly.   And lots of neophytes in a particular business segment can just mean it’s a healthy segment.    But I do think companies can work more effectively with their consultants if they ask the right questions from the start.  

Randy, those are good additions to the list.  I think managers need to know three things in order to make a decision on social media:  why should we do it, what should we do,…